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Sports Marketing: Creating Long Term Value John A. Davis
Sports Marketing: Creating Long Term Value
John A. Davis
Each theme will:• Define key sports marketing ingredients• Provide mini-case examples of various sports around the world• Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader’s thinking, and• Describe measures of the various sports marketing activities.
416 pages
| メディア | 書籍 Book |
| リリース済み | 2013年9月30日 |
| ISBN13 | 9781848448414 |
| 出版社 | Edward Elgar Publishing Ltd |
| ページ数 | 416 |
| 寸法 | 169 × 244 × 27 mm · 856 g |
| 言語 | 英語 |
