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Channel Management: Marketing 04.07 - Express Exec Patrick Forsyth
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Channel Management: Marketing 04.07 - Express Exec
Patrick Forsyth
Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide.
120 pages, Ill.
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2002年4月3日 |
| 発売日 | 2001 |
| ISBN13 | 9781841121956 |
| 出版社 | John Wiley and Sons Ltd |
| ページ数 | 120 |
| 寸法 | 138 × 177 × 9 mm · 122 g |
| 言語 | 英語 |
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