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Mastering Market Analytics: Business Metrics – Practice and Application
Mastering Market Analytics: Business Metrics – Practice and Application
In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
448 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2019年11月4日 |
| ISBN13 | 9781838679309 |
| 出版社 | Emerald Publishing Limited |
| ページ数 | 448 |
| 寸法 | 228 × 152 × 24 mm · 644 g |
| 言語 | 英語 |
| 編集者 | Kozielski, Robert (University of Lodz, Poland) |