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Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality
Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality
A reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a focus on digital IT solutions. The book contributes in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience.
325 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2022年1月4日 |
| ISBN13 | 9781799883074 |
| 出版社 | IGI Global |
| ページ数 | 325 |
| 寸法 | 150 × 220 × 10 mm · 929 g |
| 言語 | 英語 |
| 編集者 | Belo, Miguel |
| 編集者 | Carvalho, Luisa |
| 編集者 | Gustavo, Nuno |
| 編集者 | Pronto, Joao |
