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Insights, Innovation, and Analytics for Optimal Customer Engagement
Insights, Innovation, and Analytics for Optimal Customer Engagement
Covers the latest research in customer engagement, and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in creative ways.
360 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2021年2月22日 |
| ISBN13 | 9781799868644 |
| 出版社 | IGI Global |
| ページ数 | 360 |
| 寸法 | 150 × 220 × 10 mm · 621 g |
| 言語 | 英語 |
| 編集者 | Nagaraj, Samala |
