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Utilizing Gamification in Servicescapes for Improved Consumer Engagement
Utilizing Gamification in Servicescapes for Improved Consumer Engagement
Provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. The book highlights a wide range of topics, including online gaming, user engagement, and target marketing.
300 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2020年1月3日 |
| ISBN13 | 9781799819707 |
| 出版社 | IGI Global |
| ページ数 | 300 |
| 寸法 | 150 × 220 × 20 mm · 830 g |
| 言語 | 英語 |
| 編集者 | Helmefalk, Miralem |
| 編集者 | Marcusson, Leif |
