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Political Brands Ciara Torres-Spelliscy
Political Brands
Ciara Torres-Spelliscy
From 'I Like Ike' to MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands is a unique exploration of the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands.
352 pages
| メディア | 書籍 Book |
| リリース済み | 2019年9月25日 |
| ISBN13 | 9781789901818 |
| 出版社 | Edward Elgar Publishing Ltd |
| ページ数 | 352 |
| 寸法 | 156 × 234 × 23 mm · 654 g |
| 言語 | 英語 |
