Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization - - Books - Multilingual Matters - 9781788921862 - November 1, 2018
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Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization

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Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization

This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.

192 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 1, 2018
ISBN13 9781788921862
Publishers Multilingual Matters
Pages 192
Dimensions 156 × 234 × 14 mm   ·   465 g
Language English  
Editor Breidbach, Stephan
Editor Kuster, Lutz
Editor Schmenk, Barbara