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Research Themes for Events Peter Robinson
Research Themes for Events
Peter Robinson
Events Management as a subject has been well documented from a practical angle, but this is the first book to cover events from a research perspective. Subjects on consumer behaviour, authenticity and new technologies are included, and the research angle is covered by addressing key concepts, theories and discussions centring on these subjects.
184 pages, 65
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2013年10月25日 |
| ISBN13 | 9781780642529 |
| 出版社 | CABI Publishing |
| ページ数 | 192 |
| 寸法 | 248 × 177 × 16 mm · 568 g |
| 言語 | 英語 |
| 編集者 | Finkel, Rebecca (Queen Margaret University, UK) |
| 編集者 | McGillivray, David (University of the West of Scotland, UK) |
| 編集者 | McPherson, Gayle (University of the West of Scotland, UK) |
| 編集者 | Robinson, Dr Peter (Department Head, Leeds Beckett University, UK) |
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