Bert Langa

Blockchain for Business Bert Langa

The blockchain market is extremely hot. In fact, one of the latest reports by KD Market Insights called "Worldwide Blockchain Market 2018 to 2024" describes a market size that can reach $60 billion in the coming years. Exciting, right? Can you imagine capturing just a percentage of this money with a new business model? Or finding a job to lead a new blockchain business unit within a larger corporation? Well, that is the main objective of this book: to explain to you in a very practical way the technical principles of Blockchain, along with the necessary methodology to create successful business models based on this technology. To do so, in the first part of the book, we will give you a detailed understanding of Blockchain technology covering the following key topics: public key cryptography, hash functions, blocks, the Chain and peer to peer networks. Next, we will discuss about the future of Blockchain, especially about smart contracts. And, finally, we will practice building specific business models based on Blockchain. We will use the Canvas method, a simple tool for designing innovative Business Models based on nine essential components: value proposition of our blockchain solution, customer segments, channels, customer relationships, resources, activities, partnerships, revenue stream and costs structure. Blockchain experts are in short supply and hot demand. In this book, you will learn why the blockchain market is hot and how to take advantage of the current skills shortage by: -Understanding the key technical principles of Blockchain.-Exploring how this technology can impact businesses in the short, medium, and long term.-Being more agile than your competitors in identifying and managing this technological trend.- Developing disruptive business models supported by Blockchain. As you know, it is important that businesses are managed by thinking about what the market will be like tomorrow. Understanding the latest technological trends like Blockchain will allow you to anticipate the changes that will occur and develop new business models that can generate growth. Are you ready to be part of the Blockchain Revolution? Great! Then buy the book now and start creating winning business models based on this technology.