Gordon Van Wechel

Total Market Takeover (R) For Roofing Contractors Gordon Van Wechel

WANT TO BE THE DOMINANT ROOFING CONTRACTOR IN YOUR MARKET AREA?Then You Need "Total Market Takeover(R)"These are the proven, real world marketing strategies used by the author in his national consulting company to help other roofing contractors grow their businesses. This updated Second Edition includes an analysis of the Five Forces that prevent you from achieving maximum profitability (and how to beat them), the most current search engine requirements to help your website get found, how to create a 5 Star reputation for your business, and ways to incorporate easy to produce videos into your marketing strategy. The final chapter introduces "People Based Marketing," a new business growth strategy that takes advantage of new technologies that let you market directly to those people who have already said they want to talk with you. This is really "marketing to the needles, and not the whole haystack!"