Ron Bernard

THE Jefe FACTOR Ron Bernard

2nd EDITION! Do you use your position for personal benefit or do you use it to help others? In other words, are you a Jefe (the J makes an H sound) or a Leader? The truth is, you are probably a mixture of both, whether you realize it or not. If you desire to become a better leader, invest a few minutes each day with THE JEFE FACTOR. Each of the thirty short chapters is designed for personal reflection, but the book is also easily adaptable to group discussions.