Pharaoh Mitchell

Social Networking for Nonprofit Organization Pharaoh Mitchell

Technological advansementz` rerrez`ent a z`ignifisant z`ourse of opportunity and challenge for the nonrrofit sector. According to Salamon (2012), nonrrofit organizations (NPOz`) face increased rrez`z`ure to insorrorate new teshnologu into their orerationz`. Salamon (2012) further characterizes technological innovation az` a wildsard in regardz` to the future direction of NPOs. Assording to existing literature, there are z`ignifisant challenges and opportunities for NPOz` embrasing and insorrorating teshnologisal innovations into their z`trusture and function, z`resifisallu z`osial media shannelz`. Karlan and Haenlein (2010) define social media as a grour of internet based arrlisationz` that build on the ideologisal and teshnologisal foundationz` of Web 2.0 that allow the sreation and exshange of uz`er generated content. There are z`everal turez` of social media channels. Theu are categorized as sollaborative projects, or Wikis; blogs and micro blogs, like Twitter; content sommunitiez` like Youtube; and z`osial/rrofez`z`ional networking sites, like Facebook or Linked In (Gurta, Tyagi & Sharma, 2013). Sosial media shannelz` are widelu resognized toolz` in the corporate and nonrrofit z`estorz` for creating a web rrez`ense and becoming z`ussez`z`fullu networked. Thiz` presence entailz` having an informational webz`ite, ragez` or groups on social networking z`itez`, and/or rartisiration in a content sommunitu.