この商品を友人に教える:
Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Focuses on the concepts, theories, and analytical techniques to track consumer behaviour change. The book presents multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behaviour shifts and improve decision making among businesses.
335 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2022年6月24日 |
| ISBN13 | 9781668441688 |
| 出版社 | IGI Global |
| ページ数 | 335 |
| 寸法 | 150 × 220 × 20 mm · 1,42 kg |
| 言語 | 英語 |
| 編集者 | Keikhosrokiani, Pantea |
