Rajendra Kumar Aneja

Indian Apparel Industry Rajendra Kumar Aneja

The Booklet provides an overview and profile of the Apparel Industry in India, impact of various economic and sociological factors on the industry, export-import challenges and opportunities, etc. This booklet can be a handy guide to professionals in the apparel industry and also to consumers. The apparel industry is very challenging and labour-intensive. Manufacturing a garment involves many miniscule processes, to reach it from the factory to the retail shelf. A simple shirt, skirt or jacket, requires multifarious types of materials and accessories, sourced from different parts of the world. These aspects are also touched on. Rajendra Aneja is the Managing Director of a Management Consulting company providing consulting in Sales and Distribution Systems, Rural Marketing, Retailing, Distribution, Business Feasibilities, Productivity, etc. He worked with Unilever for 28 years in India, Latin America and Africa in a range of General Management, Marketing and Customer Service positions. He has worked in Brazil and later as Managing Director in Tanzania, Africa. He has dealt with a diverse range of products and assignments. Rajendra Aneja has worked in the Middle East, as the CEO of a Retail group and a Foods company. He was a Sir Dorabji Tata Scholar throughout his graduation from Sydenham College of Commerce and Economics and the Master's Degree in Management Studies from Jamnalal Bajaj Institute. Subsequently he studied at the Harvard Business School and the Harvard Kennedy School of Government. He has written regularly on rural marketing, economic, political and sociological topics for a range of journals in India and abroad. He has authored ten other books viz. "Conquer Rural Marketing Across Countries", "My Experiences in Modern Retail", "Business Express: An Odyssey of Business Ideas, Sensitivities, Engagements & Emerging Global Consumers", "Surviving a Civil War", "Slices & Spices of Life: From Rio to Manila via Dubai, Mumbai, etc.", "A Common Man Writes over One Thousand Letters to the Editor, Volume 1 & 2", "Little Thoughts for a Better World", "Tiny Thoughts for a Bountiful Business" and "Agenda for a New India".