Dr Suniti Vadalkar

DESIGN - Block to Block-Buster Dr Suniti Vadalkar

Newspapers are one of the oldest media forms in this country and despite the continually developing array of digital technologies- sometimes because of it worldwide people still rely on newspapers. A newspaper is short-lived; it has a life of just a single day. It was also one of the oldest media to accept advertising. It is the carrier of advertisements which always addresses the consumers and the potential readers.

The word advertising exudes glamour. On the flip side, it has to cater to a target-segment. What if the target segment is from a tier-two city? How would the advertisements in the communication channels of such a city be with a change in demographics? Read on...

Usually, advertisements are not created to address and have a dialogue with existing and prospective designers, professionals and students of communication, marketing and advertising. But, why not?

This book is a story, illustrating the times when advertising designs used block printing as the technology for printing way back in the early 20th century. It takes the reader through a journey of Design, Newspaper, Advertising and Printing all which witnessed a transition.

This book....

-Presents the design of advertisements in a regional newspaper.

-Renders insights, maps the tracks and trends that led to the creation of these advertisements.

-Mentions the journey of various printing processes in one newspaper.

-Is an excellent resource for practitioners and students of advertising, design, marketing, communication and anyone who loves to get a peep into design history.