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Managing Brand Crises: A Guide to Navigating the Storm Eugene Y. Chan
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Managing Brand Crises: A Guide to Navigating the Storm
Eugene Y. Chan
Amid today’s fast-paced digital landscape, a single misstep can spark a sudden crisis. Leaders learn to anticipate risks, engage key stakeholders, and rebuild trust through agile, transparent strategies. Practical examples reveal how adversity can become a powerful chance to reinforce brand identity.
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2025年6月13日 |
| ISBN13 | 9781637428238 |
| 出版社 | Business Expert Press |
| ページ数 | 252 |
| 寸法 | 152 × 229 × 18 mm · 378 g |
| 言語 | 英語 |
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