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Do You Want to Keep Your Customers Forever? Joseph B Pine
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Do You Want to Keep Your Customers Forever?
Joseph B Pine
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2010年3月2日 |
| ISBN13 | 9781633694972 |
| 出版社 | Harvard Business Review Press |
| ページ数 | 94 |
| 寸法 | 127 × 203 × 10 mm · 231 g |
| 言語 | 英語 |
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