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The Media Business: It's Not a Charitable Function - A Guide to Sales Susan De Bonis
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The Media Business: It's Not a Charitable Function - A Guide to Sales
Susan De Bonis
Introduces students to the business of media in all its forms - print, electronic, the Internet, and mobile. Readers will learn about prospective markets and audiences, the sales process, selling cross-platform, and calculating and closing the sale. The book closes with chapters on legal and ethical issues.
174 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2013年12月20日 |
| ISBN13 | 9781626611429 |
| 出版社 | Cognella, Inc |
| ページ数 | 174 |
| 寸法 | 152 × 229 × 250 mm · 317 g |
| 言語 | 英語 |
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