Dr Terry Jackson

Co-Creation Leadership Dr Terry Jackson

The COVID-19 global pandemic has revealed the fragility of humanity. It is because of uncertainty and ambiguity that leaders must adapt and rise to the challenge. Co-creation leadership is a superpower that leaders need in order to help their organizations thrive.




In this book, Dr. Terry Jackson, a renowned expert in executive coaching and organizational change, discusses co-creation leadership and how all leaders can use it to achieve organizational success. He also introduces the co-creation leadership's RECIPE model:




(R) Revolutionary Results.

Co-creation leadership can produce revolutionary results because co-creation itself is a revolution. Leaders need to ensure that their co-creation isn't merely lip service; otherwise, real transformation can't take place.




(E) Execution.

Leaders should execute the plans and initiatives to help the organization produce better solutions for their customers. Just imagine what humans could do if they never heard the words "failure" and "limitation."




(C) Culture.

The culture set by co-creation leadership is all about the "why." By having a North Star in the organization, co-creation leadership can help create a healthy culture with fully engaged employees, improved performance, and increased productivity.




(I) Intention.

Co-creation leadership is intentional leadership. Leaders should intentionally develop those in the organization to their fullest potential and encourage collaboration.




(P) Purpose.

Purpose is a key part of co-creation leadership as it motivates everyone in the organization to grow and succeed. Co-creation leadership helps people live their purpose, resulting in increased motivation to succeed.




(E) Evolution.

A thriving organization is a constantly evolving organization. Co-creation leadership pushes everyone in the organization to grow, explore new possibilities, and embrace transformation in order to succeed.




All six components in co-creation leadership-revolutionary results, execution, culture, intention, purpose, and evolution-are equally important in building a co-creative organization. Take one element away, and the RECIPE of co-creation leadership is incomplete.




Leaders with underperforming teams can recognize and apply the components in co-creation to succeed. Successful co-creation paves the way for healthier and happier humans and contributes to flourishing and thriving organizations.