Dan Shortridge

DIY Public Relations: Telling Your Story on a Zero-Dollar Budget Dan Shortridge

Public
relations doesn't have to be a game of high-priced consultants and
expensive services and databases. If you want to get media attention,
you don't need to spend a dime--and you definitely don't have
to pay someone to do the work for you. Here's how to do it
yourself.

In DIY
Public Relations, PR and marketing expert Dan Shortridge lays
out a roadmap for your local organization, small business, or
nonprofit to tell its story and spread the word. If you don't have
a communications and marketing staff, if you're just getting
started in your PR career, or if you've just been told to "get us
on the news," this is the book to read.

Full
of practical, hands-on advice scaled to the local level, it draws on
the author's 20 years of experience in community journalism and
state-level PR to show how to ace a media interview, organize a
successful press event, and steer your organization through a crisis.

Business
owners, PR and marketing professionals and nonprofit leaders will
share their insights and tips to maximize positive publicity. You'll
learn about how to research targeted media outlets, pick the best
time for reaching out, handle all the tiny details with confidence,
and write a news release so an editor will run your story without
changing a word.

As
a bonus, it features a toolkit with examples and templates for
writing a hard news announcement, event preview, media advisory,
calendar item, staff promotion or hiring news, and crisis
statements. DIY Public Relations is your
complete guide for media success.