Jesper Thorlund

The Lost-trade System Jesper Thorlund

Are you losing your most valuable asset ? your customers? This is just one of eight important questions that The Lost-Trade System answers. Lost trades mean lost business ? and you cannot examine and manage what you cannot see or measure. Taking this point further, the author contends that a business doesn?t really know it?s market if it doesn?t know its lost trades. This innovative book brings you truly new insights into Business Intelligence, which provides information to improve decision-making. The Lost-Trade System is more than a technical solution that allows a sales organization to capture the data regarding its lost business. It is a set of analytical tools and a framework that creates information out of this data, and a methodology that allows business users to create knowledge out of this information, allowing them to take appropriate and informed action to create value via improved business processes.