Fundamentals of Global Strategy: A Business Model Approach - Cornelis A. De Kluyver - Books - Business Expert Press - 9781606490723 - August 20, 2010
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Fundamentals of Global Strategy: A Business Model Approach

Cornelis A. De Kluyver

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Fundamentals of Global Strategy: A Business Model Approach

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent. This book deals with this topics.

270 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 20, 2010
ISBN13 9781606490723
Publishers Business Expert Press
Pages 270
Dimensions 150 × 231 × 13 mm   ·   367 g
Language English  
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