Bernard J. Jansen

Understanding User-Web Interactions via Web Analytics - Synthesis Lectures on Information Concepts, Retrieval, and Services Bernard J. Jansen

Presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The text first provides an overview of Web analytics. It then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach.