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Authenticity: What Consumers Really Want James H. Gilmore
Authenticity: What Consumers Really Want
James H. Gilmore
How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. It provides some practical business advice and talking points for managers and marketers.
320 pages, Illustrations
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2007年10月18日 |
| ISBN13 | 9781591391456 |
| 出版社 | Harvard Business Review Press |
| ページ数 | 320 |
| 寸法 | 163 × 239 × 31 mm · 621 g |
| 言語 | 英語 |
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