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Branded Customer Service: The New Competitive Edge Janelle Barlow
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発送予定日 年9月28日 - 年10月23日
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Branded Customer Service: The New Competitive Edge
Janelle Barlow
Suggests a step for marketing specialists who have realized that significant brand equity is built not just through advertising and public relations efforts. This book states that an integrated brand needs to be lived and expressed through every aspect of the brand's organisational culture, especially the human exchange of customer service.
264 pages, illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2006年9月1日 |
| ISBN13 | 9781576754047 |
| 出版社 | Berrett-Koehler |
| ページ数 | 264 |
| 寸法 | 228 × 151 × 18 mm · 385 g |
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