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Adventures in Misplaced Marketing Herbert Rotfeld
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発送予定日 年10月12日 - 年10月28日
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Adventures in Misplaced Marketing
Herbert Rotfeld
The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, this work covers the uses, and frequent abuses, of marketing analysis.
248 pages, black & white illustrations
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