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Professional Services Marketing: Strategy and Tactics William Winston 第1 版
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Professional Services Marketing: Strategy and Tactics
William Winston
This text provides an introduction to the major issues and concepts in professional service marketing, as well as strategic guidance to professionals new to marketing. The author outlines the characteristics and difficulties involved in managing and marketing professional services.
127 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 1993年1月20日 |
| ISBN13 | 9781560242413 |
| 出版社 | Taylor & Francis Inc |
| ページ数 | 146 |
| 寸法 | 150 × 220 × 10 mm · 270 g |
| 言語 | 英語 |
