Alexander F Goldsborough

Creativity, Strategy, and Leadership for Entrepreneurs Alexander F Goldsborough

This practical book focuses on developing the entrepreneurial mindset. Its goal is to reframe fables and proverbs within the context of entrepreneurship; understanding them as practical and powerful rules-of-thumb, offering guidance for better thinking and decision-making as leaders. The author unpacks more than 100 adages, offering explanation, analysis, evaluation and synthesis to stimulate creative and strategic thinking and enhance the entrepreneurial mindset for more effective decision-making and problem-solving. Erasmus wrote over 4000 adages, they contain astonishing insight, helpful to entrepreneurs constantly required to think out-of-the-box and turn ideas into actions with impact! His body of ancient proverbs are the ultimate insight into human behavior, which cannot be ignored as a prescription for success. Metaphor and storytelling are powerful vehicles to help remember important concepts; convey understanding, insight and purpose; create mental images to stimulate active and divergent thinking. Creativity, Strategy, and Leadership for Entrepreneurs provides you with a practical framework for enhancing your leadership and entrepreneurial mindset, for high-impact business ideation, strategic positioning, and engagement with your stakeholders.