Robin Estevez

Lessons from Behind the Counter Robin Estevez

"... I grew up in my father's supermarket. In the aisles, between and behind the displays, pushing a broom, at the cash register, making deliveries... seeing all the different neighbors coming in shopping, saying "hello," while patting me on the head..."

Lessons From Behind the Counter is both a memoir and an inspirational business leadership guide capturing the journey of the Estevez family and their passionate pursuit of the American Dream.


In his debut book, Robin Estevez, a first-generation Dominican-American, vividly shares memories of working alongside his immigrant father who taught him and his siblings important life lessons about business, family, and community.


Through colorful, often humorous anecdotes and moving poetry, Robin reflects on personal experiences that shape the man, the father and the entrepreneur he becomes - which each vignette building upon the next. The reader learns how the Estevez family's humble beginnings coupled with an unwavering bond leads to their present day success as owners of a chain of grocery stores throughout the New York and New Jersey.


Spanning three generations and two continents, from rural farms in the Dominican Republic to neighborhood streets of Washington Heights, this book creatively illustrates the intersection of Dominican heritage and American cultural identity that creates a distinct family legacy.