Philip Ngemegwai

You and Ideas Philip Ngemegwai

Your understanding of what constitute ideas affects everything you do. That is the central message of You and Ideas: Exploring the ideas Cycle. A compelling book on how ideas evolve from conception to expression to consumption. Using daily experiences and observations to show how seemingly insignificant ideas can lead to meaningful ideas.

Once upon a time, finding great ideas was all the rave. Today, execution is preeminent and valued above all. But, what if there isn't any difference between the two, at their core? In the end, everything, inventions, innovations, creativity, execution, policy making, artwork, cooking, eating, and dressing are activities acting on ideas. And without ideas, it would be impossible to engage in any of them.

You and Ideas: Exploring the Ideas Cycle, introduces the concept of 'ideas cycle', a view that every activity is a consequence of ideas evolving to serve new purposes. Showing the connection between ideas and every activity you engage in daily. Ideas that are evolving from cooking and eating to the ideas behind great inventions and innovations. Making you see this pattern in every idea so you can learn to adapt it to your advantage.