Angela Natividad

Generation Creation Angela Natividad

Bill Green, Angela Natividad and Darryl Ohrt share their ad industry experience-and some personal stuff, too-to help you find your creative way. Whether you're working with creatives, supervising them (if that's possible), or just need some magic beans for yourself, this is the book you'll want to read first. Generation Creation explores the definition of creativity, how it is fostered, fed and destroyed (if you're a dark force type), and how it is (sometimes, very rarely) transformed into exploding unicorn rainbows. This very candid conversation bares the souls, failures and successes of three pros who've devoted their careers to the business of creativity-which sometimes, if not often, needs a little push.