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Marketing Management: A Customer-Centric Approach Fred Selnes
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発送予定日 年10月22日 - 年11月2日
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Marketing Management: A Customer-Centric Approach
Fred Selnes
This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.
344 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2024年11月28日 |
| ISBN13 | 9781529624243 |
| 出版社 | SAGE Publications Ltd |
| ページ数 | 360 |
| 寸法 | 190 × 245 × 21 mm · 782 g |
| 言語 | 英語 |
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