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Sensory Marketing: An Introduction Bertil Hulten
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発送予定日 年9月30日 - 年10月9日
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Sensory Marketing: An Introduction
Bertil Hulten
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.
240 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2020年5月27日 |
| ISBN13 | 9781526423252 |
| 出版社 | SAGE Publications Ltd |
| ページ数 | 240 |
| 寸法 | 241 × 171 × 25 mm · 432 g |
| 言語 | 英語 |
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