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Strategies and Tools for Managing Connected Consumers
Strategies and Tools for Managing Connected Consumers
Presents research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behaviour. The book features coverage on a broad range of topics, including social computing, virtual communities, and consumer management.
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2019年6月17日 |
| ISBN13 | 9781522596981 |
| 出版社 | IGI Global |
| 寸法 | 150 × 220 × 10 mm · 907 g |
| 言語 | 英語 |
| 編集者 | Ho, Ree C. |
