この商品を友人に教える:
Exploring the Dynamics of Consumerism in Developing Nations
Exploring the Dynamics of Consumerism in Developing Nations
Provides research on consumer behaviour in developing countries and changes in the socio-cultural dimensions of marketing. Highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is designed for researchers, advanced-level students, policymakers, and managers.
330 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2019年1月11日 |
| 発売日 | 2018 |
| ISBN13 | 9781522579069 |
| 出版社 | IGI Global |
| ページ数 | 330 |
| 寸法 | 150 × 220 × 20 mm · 1,34 kg |
| 言語 | 英語 |
| 編集者 | Gbadamosi, Ayantunji |
