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Utilizing Consumer Psychology in Business Strategy Tevfik Dalgic
Utilizing Consumer Psychology in Business Strategy
Tevfik Dalgic
Provides emerging research on consumer behaviour and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behaviour and methods to maximize benefits and efficiency.
340 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2018年4月13日 |
| ISBN13 | 9781522534488 |
| 出版社 | IGI Global |
| ページ数 | 340 |
| 寸法 | 150 × 220 × 20 mm · 811 g |
| 言語 | 英語 |
