Marianne M Pelletier

Building Your Analytics Shop Marianne M Pelletier

Building a strong, productive analytics shop takes careful planning, methodical steps and smart use of resources and data. This workbook walks you through how to structure your office for a successful, data-driven program. The workbook covers these topics:

Understanding what Analytics Is

Fitting Analytics into Your Organization

The Types of Analytics Projects and how You Can Use Them

Determining Whether to Build or Buy

How to Build an In-House Team

How to Buy Services Successfully

Getting Buy In