Robert S. Kemp

How Business Works Robert S. Kemp

Bright, eager business students deserve a rigorous, exciting introduction to the fundamentals of business. How Business Works: Making Profits, Taking Risks, and Creating Value in a Global Economy is a dynamic introductory textbook that takes a holistic, comprehensive, real-world approach, incorporating both theory and practice.

The global business challenges facing today's students are more complex than ever before. How Business Works prepares stude