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Contemporary Product Development: A Focus on Innovation Keith Edmund Ferguson
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発送予定日 年10月19日 - 年10月29日
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Contemporary Product Development: A Focus on Innovation
Keith Edmund Ferguson
Engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework emphasizes two key practices for innovative product development - speed and creating aura.
464 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2019年11月14日 |
| ISBN13 | 9781516524464 |
| 出版社 | Cognella, Inc |
| ページ数 | 464 |
| 寸法 | 203 × 254 × 22 mm · 871 g |
| 言語 | 英語 |
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