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Basic and Advanced Focus Groups David L Morgan
Basic and Advanced Focus Groups
David L Morgan
Taking a "bi-level" approach, this book gives readers a complete picture of focus groups with coverage of both the "how-to" and the why, and argues against there being any one right way to do the research.
216 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2018年9月13日 |
| ISBN13 | 9781506327112 |
| 出版社 | SAGE Publications Inc |
| ページ数 | 216 |
| 寸法 | 189 × 231 × 12 mm · 406 g |
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