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The Focus Group Guidebook - Focus Group Kit David L. Morgan
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発送予定日 年12月10日 - 年12月23日
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The Focus Group Guidebook - Focus Group Kit
David L. Morgan
Providing a general introduction to focus group research, this title includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups.
120 pages, black & white illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 1997年9月10日 |
| ISBN13 | 9780761908180 |
| 出版社 | SAGE Publications Inc |
| ページ数 | 120 |
| 寸法 | 178 × 255 × 7 mm · 236 g |
| 言語 | 英語 |
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