Gordon Van Wechel

The Capture Your Neighborhood Formula Gordon Van Wechel

Maximizing scarce marketing resources is a constant challenge for any business owner. The Capture Your Neighborhood Formula is a strategy that will enable you to send thousands of direct mail postcards to prospective customers at little or no cost to you. Included are step by step instructions that will guide you through all phases of the program. From ideas for identifying your target market(s) all the way to totally automating the mailing steps, you'll learn the best practices from dozens of Capture Your Neighborhood users. Added to this new edition is a simple formula for writing ad copy that gets attention and brings you top prospects. If you thought marketing was just an expense in your business, the author shows you a technique for turning it into a profit center! The CYN Formula works for Business-to-Business or Business-to-Consumer marketing. Whether you are in a retail store, a professional practice, or service company; you can easily add the Capture Your Neighborhood Formula to your marketing arsenal.