Mr Steve Deery

How Customers Think:: Or, How Customers Like to Buy Mr Steve Deery

This book examines how customers think when they are buying. In other words, it explains how customers like to buy! But simply knowing how a customer likes to buy is only half of what is required to make a sale. Why? Because how the customer likes to buy is not, necessarily, how we like to sell. When the two styles or approaches fail to coincide we have a problem - no sale. This book takes you through the various stages of identifying your selling style. It then looks at we can identify a customers buying style.