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Collaboration and Co-creation: New Platforms for Marketing and Innovation Gaurav Bhalla 2011 edition
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Collaboration and Co-creation: New Platforms for Marketing and Innovation
Gaurav Bhalla
Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast.
205 pages, 10 black & white tables, biography
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2014年9月19日 |
| ISBN13 | 9781489991966 |
| 出版社 | Springer-Verlag New York Inc. |
| ページ数 | 205 |
| 寸法 | 155 × 235 × 12 mm · 312 g |
| 言語 | 英語 |
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