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Comeback: Can Great Companies Rise Again? Alfred Marcus
Comeback: Can Great Companies Rise Again?
Alfred Marcus
Comeback explores the high-stakes world of corporate turnarounds, analyzing how once-dominant firms, like Intel and Disney, struggled to recover from decline. Blending case studies with strategic insights, the book examines the determinants of a company’s rise and fall from greatness.
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2016年7月5日 |
| ISBN13 | 9781487547974 |
| 出版社 | University of Toronto Press |
| ページ数 | 430 |
| 寸法 | 160 × 236 × 27 mm · 720 g |
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