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Introduction to Social Media Marketing: A Guide for Absolute Beginners Todd Kelsey 1st edition
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Introduction to Social Media Marketing: A Guide for Absolute Beginners
Todd Kelsey
Focuses on ROI (return on investment) to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
152 pages, 226 Illustrations, color; 16 Illustrations, black and white; XII, 152 p. 242 illus., 226
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