Fady J. Rahmé

Envoping: or Interacting with the Operating Environment During the "Age of Regulation" Fady J. Rahmé

The operating environment is changing faster than ever before, and is threatening business survival. Regulators and Public opinion have become major stakeholders for an increasing number of industries. The 21st century will be the Time of Regulators and ever greater change within corporations. What appears to be a particular challenge for highly regulated fi rms (Tobacco, Pharmaceutical, Petroleum, and Telecom) will be, in a very near future, a major issue for most companies. The business leaders feel it and rank this "change" as the number one threat to their business. They seek a solution. This book off ers one under the name of "EnvOping" or managing the interaction with the Operating Environment of Corporations. It is a new approach of Corporate Aff airs and Communication (CA&C) that moves this department from a marginal consulting role to a core function at the heart of the corporation's management, from a technique to a science that can be taught in universities. The book is a mixture of theories and live examples taken from the author's 30 years of professional experience and provides the tools to structure the role of the EnvOping manager. It allows managers to look to the future and the coming changes with more confi dence