Glenn Mehta

Infinite Ripple: the Social Media Revolution Glenn Mehta

An essential read for anyone wishing to utilise the power of social media in their personal, academic and professional lives. A strong focus on Irish examples contextualises key concepts of the growing global phenomenon with advice to harness this opportunity. Discussion is relevant to modern businesses intent on keeping on top of developments in customer engagement and interaction to improve profitability by exploiting the massive potential offered by this relatively new medium. Relevant theory for students, academics and researchers is explained in a succinct manner, utilising layman's terms and topical examples to ease understanding. Whether you are new to Facebook, Twitter, YouTube or an avid user already, there is advice to effectively leverage social media for everyday success.