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Advertising and Promotion Chris Hackley 4 Revised edition
Advertising and Promotion
Chris Hackley
Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.
384 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2018年1月2日 |
| 発売日 | 2017 |
| ISBN13 | 9781473997998 |
| 出版社 | SAGE Publications Ltd |
| ページ数 | 384 |
| 寸法 | 233 × 187 × 17 mm · 1,07 kg |
| 言語 | 英語 |
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